TY  - BOOK
AU  -  Boone, Louis E.
AU  - Kurtz David L
TI  - Contemporary marketing.
SN  - 0324185103
AV  - HF5415.B63 
PY  - 2004///
CY  - Mason, Ohio : 
PB  - Thomson South-Western
KW  - Marketing.
N1  - Includes index; Contents: Designing customer-oriented marketing strategies -- Managing  technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy
ER  -