Boone, Louis E. <br/><br/>
Contemporary marketing. / 
Louis E Boone; David L Kurtz 
 - 11th ed 
 - Mason, Ohio :   Thomson South-Western,  2004. 
 - xliv, 599 p.:  ill.;  28cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Designing customer-oriented marketing strategies -- Managing  technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy. 
<br/><br/><label>ISBN: </label>0324185103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415.B63