Business /
Ricky W. Griffin …[et.al]
- 7th Canadian ed.
- New Jersey: Pearson, 2010.
- 683 p. [+ various pagings] : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
Contents: 1. Introducing the contemporary business world: Understanding the Canadian business system -- Understanding the environment of business -- Conducting business ethically and responsibly -- Understanding the entrepreneurship, small business, and new venture creation -- Understanding international business -- 2. The business of managing: Managing the business enterprise -- Organizing the business enterprise -- Managing human resources -- Understanding labour-management relations -- Motivating and leading employees -- 3. Managing operations and information: Producing goods and services -- Increasing productivity and quality -- Understanding information systems and communication technology -- Understanding accounting issues -- 4. Managing marketing: Understanding marketing processes and consumer behaviour -- Developing and promoting goods and services -- Pricing and distributing goods and services -- 5. Managing financial issues: Understanding money and banking -- Understanding securities and investments -- Financial decisions and risk management --