Kuratko, Donald F.

Introduction to entrepreneurship. / Donald F. Kuratko - 9th ed - London: South-Western, CENGAGE Learning, 2014. - xxxv, 604 p. : ill. ; 28 cm.

Includes index.

Contents: Understanding the entrepreneurial mind-set: The revolutionary impact of entrepreneurship -- The individual entrepreneurial mind-set: cognition and ethics -- Corporate entrepreneurial mind-set -- The social perspective and the global environment of entrepreneurship -- Launching entrepreneurial ventures: Creativity and innovation -- The assessment function with opportunities -- Methods to initiate ventures -- The search for entrepreneurial capital -- Formulation of the entrepreneurial plan: Legal challenges in entrepreneurship ventures -- The marketing aspects of new ventures -- Financial statements in new ventures -- Business plan preparation for new ventures -- Strategic perspectives in entrepreneurship: Strategic growth in entrepreneurship -- The valuation challenge in entrepreneurship -- The final harvest of a new venture --

9781285052151 1285052153

2012952315


Entrepreneurship.

HB615.K96