TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing.
SN  - 0072398841 (hardback)
AV  - HF1416 .C375 2002
U1  - 658.8/48 21
PY  - 2002///
CY  - New York
PB  - Irwin McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes; Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases
ER  -