International marketing. /
Philip R. Cateora, John L. Graham.
- 11th ed.
- New York : Irwin McGraw-Hill, c2002.
- xxv, 694 p. : ill. ; 29 cm.
- The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
0072398841 (hardback) 0071123121
2001024810
Export marketing. International business enterprises.