TY  - BOOK
AU  - 
AU  - 
TI  - Entrepreneurship and small business management. / 
SN  - 0026440687
AV  - HB615.M61 
U1  - 658.4/21 21
PY  - 2000///
CY  - Woodland Hills, CA
PB  - Glencoe/McGraw-Hill
KW  - Entrepreneurship
KW  - Strategic planning
N1  - Includes index; Contents: Going into business for yourself: What is entrepreneurship -- Your potential as an entrepreneur -- Recognizing opportunity -- Global opportunities -- Researching and planning your venture: Feasibility and business planning -- Market analysis -- Types of business ownership -- The legal environment -- Site selection and layout planning -- Managing marketing strategies: The marketing plan -- The price strategy -- The promotion strategy -- The promotion strategy - developing and managing sales -- Managing your business processes: Preparing and planning to manage -- Managing purchasing and inventory -- Production management and distribution -- Managing operations and staffing -- Managing human resources -- Managing the finances of your business: Financing your business -- Financial management -- Accounting and record keeping -- Growing business: Risk management -- Making your business grow -- Social and ethical responsibility --
ER  -