TY  - BOOK
AU  - Barringer,Bruce R.
AU  - Ireland,R.Duane
TI  - Entrepreneurship: successfully launching new ventures.
SN  - 9780273761402
AV  - HB615.B37 
U1  - 658.1/1 23
PY  - 2012///
CY  - Boston
PB  - Pearson/Prentice Hall
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Includes index; Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising --
ER  -