Entrepreneurship: successfully launching new ventures. /
Bruce R. Barringer, R. Duane Ireland.
- 4th ed. (Global edition)
- Boston: Pearson/Prentice Hall, 2012.
- 585 p. : col. ill. ; 29 cm.
Includes index.
Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising --