Cannon Tom  <br/><br/>
Marketing : principles and practice. / 
Tom Cannon 
 - 5th ed. 
 - London :   Thomson Learning,    2003. 
 - xiv, 528 p. :   ill.;   25 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions.   
<br/><br/><label>ISBN: </label>1844801152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415.C16