TY - BOOK AU - Perloff,Jeffrey M. TI - Microeconomics. SN - 9781292215624 AV - HB172.P42 U1 - 338.5 23 PY - 2018/// CY - New York, NY PB - Pearson KW - Microeconomics N1 - Includes index; Contents: Introduction -- Supply and demand -- Applying the supply-and-demand model -- Consumer choice -- Applying consumer theory -- Firms and production -- Costs -- Competitive firms and markets -- Applying the competitive model -- General equilibrium and economic welfare -- Monopoly -- Pricing and advertising -- Oligopoly and monopolistic competition -- Game theory -- Factor markets -- Interest rates, investments and capital markets -- Uncertainty -- Externalities, Open-access and public goods -- Asymmetric information -- Contracts and moral hazards -- ER -