TY  - BOOK
AU  - Allen,Kathleen R.
TI  - Launching new ventures: an entrepreneurial approach.
SN  - 9780547014562
AV  - HD62.5.A46  
PY  - 2009///
CY  - Boston
PB  - Houghton Mifflin
KW  - New business enterprises
KW  - Management
KW  - Small business
KW  - Planning
KW  - Business planning
N1  - Includes bibliographical references (p. 557-569) and index; Contents: Entrepreneurial opportunity: Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and creating opportunity -- Developing a business model -- Feasibility analysis: testing the business concept: Conducting a feasibility analysis -- Analyzing the industry and market -- Analyzing product/service risks and benefits -- The founding team -- Analyzing start-up financials -- The business plan: building a company: Building an effective business plan -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Managing operations -- Developing an entrepreneurial marketing plan -- Funding a start-up venture -- Planning for growth and change: Funding a rapidly growing venture -- Planning for growth -- Planning for change -- Case studies --
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2007937004-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2007937004-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1215/2007937004-t.html
ER  -