Allen, Kathleen R. <br/><br/>
Launching new ventures: an entrepreneurial approach. / 
Kathleen R. Allen. 
 - 5th ed. 
 - Boston:  Houghton Mifflin  2009. 
 - xxi, 581 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 557-569) and index. 
<br/><br/>Contents: Entrepreneurial opportunity: Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and creating opportunity -- Developing a business model -- Feasibility analysis: testing the business concept: Conducting a feasibility analysis -- Analyzing the industry and market -- Analyzing product/service risks and benefits -- The founding team -- Analyzing start-up financials -- The business plan: building a company: Building an effective business plan -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Managing operations -- Developing an entrepreneurial marketing plan -- Funding a start-up venture -- Planning for growth and change: Funding a rapidly growing venture -- Planning for growth -- Planning for change -- Case studies --  
<br/><br/><label>ISBN: </label>9780547014562 0547014562 
<br/><br/><label>LCCN: </label>2007937004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Management.<br/>Small business--Planning.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HD62.5.A46