TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9780273787136
AV  - HF5415.32.S35  
U1  - 658.8/342 23
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes indexes; Contents: Consumers, marketers and technology: Technology-driven consumer behavior -- Segmentation, targeting and positioning -- The consumer as an individual: Consumer motivation and personality -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior: Persuading consumers -- From print and broadcast advertising to social and mobile media -- Reference groups and word-of-mouth -- Consumers in their social and cultural settings: The family and its social standing -- Culture's influence on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer decision-making, marketing ethics and consumer research: Consumer decision-making and diffusion of innovations -- Marketing ethics and social responsibility -- Consumer research --
ER  -