Successful event management: a practical handbook. /
Anton Shone and Bryn Parry
- 3rd ed.
- Andover, Hampshire: Cengage, 2010.
- xi, 262 p.: ill.
Includes index.
Contents: An introduction to events -- The market demand for events -- The events business: supply and suppliers -- Social, economic, political and developmental implications -- Making a start and planning the event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event project management and set up issues -- The organization manager and the team: during the event -- Close-down, evaluation and legacies --