TY  - BOOK
AU  - Peng,Mike W.
TI  - Global business.
SN  - 9780324360738 (student ed.)
AV  - HF1379.P46 
PY  - 2009///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - International trade
KW  - International economic relations
KW  - International business enterprises
KW  - Globalization
N1  - Includes bibliographical references and indexes; Contents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --
ER  -