TY  - BOOK
AU  - 
AU  - 
TI  - Essentials of strategic management.
SN  - 9780618605361
AV  - HD30.28.H64 
PY  - 2008///
CY  - New York: 
PB  - Houghton Mifflin
KW  - Strategic planning
KW  -  United States.
KW  - Case studies.
KW  - Business planning
KW  -  Case studies.
KW  - Management
KW  -  United States
N1  - Contents:1. Introduction to strategic management: The Strategy-making process -- Stakeholders, the Mission, Governance and business ethics -- 2. The Nature of competitive advantage: External analysis: the identification of opportunities and threats -- Building competitive advantage -- 3. Building and sustaining long-run competitive advantage: Business-level strategy and competitive positioning -- Strategy in the global environment -- Corporate-level strategy and long-run profitability -- 4. Strategy implementation: Strategic change: implementing strategies to build and develop a company -- Implementing strategy through organizational design -- 5. Cases in strategic management --
ER  -