Essentials of strategic management. /
Charles W.L. Hill, Gareth R. Jones
- New York: Houghton Mifflin, 2008.
- xvi, 244 p. + [various pagings]: ill.;
Contents:1. Introduction to strategic management: The Strategy-making process -- Stakeholders, the Mission, Governance and business ethics -- 2. The Nature of competitive advantage: External analysis: the identification of opportunities and threats -- Building competitive advantage -- 3. Building and sustaining long-run competitive advantage: Business-level strategy and competitive positioning -- Strategy in the global environment -- Corporate-level strategy and long-run profitability -- 4. Strategy implementation: Strategic change: implementing strategies to build and develop a company -- Implementing strategy through organizational design -- 5. Cases in strategic management --
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Strategic planning -- United States. --Case studies. Business planning-- United States. -- Case studies. Management-- United States-- Case studies.