Czinkota,Michael R.

Fundamentals of international business. / Michael R.Czinkota, Ilkka A. Ronkainen and Michael H. Moffett - New York: Thomson, 2004. - xxvii, 388 p: + [various pagings]: ill.;

Includes index

Contents: Globalization -- Globalization Drivers: Cultural environments -- Global trade environment -- Politics and Laws -- Economic integration -- Global trade and investment: Trade and investment theory: The International economic activity of the nation -- Global finance: Foreign exchange and global financial markets -- Global financial management -- Global operations: Exporting and global expansion -- Global marketing -- Global supply chain -- Managing globally -- The Future.

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International Business

HF1379.C93