Fundamentals of international business. /
Michael R.Czinkota, Ilkka A. Ronkainen and Michael H. Moffett
- New York: Thomson, 2004.
- xxvii, 388 p: + [various pagings]: ill.;
Includes index
Contents: Globalization -- Globalization Drivers: Cultural environments -- Global trade environment -- Politics and Laws -- Economic integration -- Global trade and investment: Trade and investment theory: The International economic activity of the nation -- Global finance: Foreign exchange and global financial markets -- Global financial management -- Global operations: Exporting and global expansion -- Global marketing -- Global supply chain -- Managing globally -- The Future.