TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
AU  - Lamb,Charles W.
TI  - Marketing.
SN  - 0324006381
PY  - 1999///
CY  - Canada
PB  - Thomson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: The World of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Integrated marketing communications -- Pricing decisions -- Technology-driven marketing
ER  -