Lamb, Charles W. <br/><br/>
Marketing. / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel  
 - 5th ed. 
 - Canada :  Thomson,  c1999. 
 - liii, 773 p. :  ill. (chiefly col.), col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: The World of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Integrated marketing communications -- Pricing decisions -- Technology-driven marketing. 
<br/><br/><label>ISBN: </label>0324006381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.