TY  - BOOK
AU  - Pride, William M
AU  - Hughes, Robert J. 
AU  - Kapoor, Jack R. 
TI  - Business Enterprise.
SN  - 9781337056878  
AV  - HD70.U5.P68 
PY  - 2016///
CY  - London
PB  - Cengage
KW  - Industrial management
KW  - United States.
KW  - Business enterprises
KW  - United States
KW  - Business.
N1  - Includes index; Contents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management --
ER  -