Pride, William M <br/><br/>
Business Enterprise. / 
William M. Pride, Robert J. Hughes and Jack R. Kapoor 
 - 3rd ed. 
 - London:  Cengage,  2016. 
 - xiv, 462 + [various pagings] p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/>Contents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management --  
<br/><br/><label>ISBN: </label>9781337056878   1337056871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management --United States. <br/>Business enterprises --United States.<br/>Business. 
<br/><br/><label>LC Class. No.: </label>HD70.U5.P68