TY  - BOOK
AU  - Longenecker,Justin G.
TI  - Small business management: launching & growing entrepreneurial ventures.
SN  - 9781133947752
AV  - HD62.7.S63 
U1  - 658.02/2 21
PY  - 2014///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Small business
KW  - Management
N1  - Includes bibliographical references and index; Contents: 1. Entrepreneurship: a world of opportunity: The Entrepreneurial life -- Integrity and ethics: foundations for success in small business -- 2. Starting from scratch or joining an existing business: Starting a small business -- Franchises and buyouts -- The Family business -- 3. Developing the new venture business plan: The Business plan: visualizing the dream -- The Marketing plan -- The Organizational plan: teams, legal structures, alliances and directors -- The Location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest -- 4. Focusing on the customer: marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small businesses -- 5. Managing growth in the small business: Professional management and the small business -- Managing human resources -- Managing Operations -- Managing the firm's assets -- Managing risk in the small business -- Cases --
ER  -