Small business management: launching & growing entrepreneurial ventures./ 
Justin G. Longenecker ... [et al.]. 
 - 17th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  2014. 
 - xxiv, 706 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: 1. Entrepreneurship: a world of opportunity: The Entrepreneurial life -- Integrity and ethics: foundations for success in small business -- 2. Starting from scratch or joining an existing business: Starting a small business -- Franchises and buyouts -- The Family business -- 3. Developing the new venture business plan: The Business plan: visualizing the dream -- The Marketing plan -- The Organizational plan: teams, legal structures, alliances and directors -- The Location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest -- 4. Focusing on the customer: marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small businesses -- 5. Managing growth in the small business: Professional management and the small business -- Managing human resources -- Managing Operations -- Managing the firm's assets -- Managing risk in the small business -- Cases --  
<br/><br/><label>ISBN: </label>9781133947752 1133947751 
<br/><br/><label>LCCN: </label>2011925838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.
<br/><br/><label>LC Class. No.: </label>HD62.7.S63 
<br/><br/><label>Dewey Class. No.: </label>658.02/2