Boone, Louis E. <br/><br/>
Contemporary marketing. / 
Louis E. Boone, David L. Kurtz. 
 - 2002 ed. 
 - Australia :  South Western,  c2002. 
 - xxxiii, 619 + various pagings :  ill. ;  29 cm. + 
 - The Dryden Press series in marketing .
<br/><br/> "Discovering your marketing career / by Eric Sandburg"--Disk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy. 
<br/><br/><label>ISBN: </label>0030351723 (book) 
<br/><br/><label>LCCN: </label>97097635  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.B53  
<br/><br/><label>Dewey Class. No.: </label>658.8