The business environment. /
Adrian Palmer, Bob Hartley
- 6th ed.
- Boston: McGraw-Hill, 2009.
- 624 p.: ill.,
Includes index.
Contents: 1. Contexts: What is the business environment -- 2. The Macroenvironment: The Political environment -- The Social and demographic environment -- The Technological and information environment -- The legal environment -- 3. Firms: Types of business organizations -- Business relationships and networks -- Organizational objectives, growth and scale -- The Internal environment -- Corporate responsibility -- 4. Markets: The Principles of market forces -- Distortions to market forces -- The National economic environment -- The International business environment -- 5. Bringing it together: environmental analysis: The Dynamic business environment -- Case studies --