TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - The management of strategy: cases.
SN  - 9780324587043
AV  - HD30.4.I65 
PY  - 2009///
CY  - London: 
PB  - South-Western
KW  - Strategic planning.
KW  - Industrial management.
KW  - Business planning
KW  -  Marketing--Management
N1  - (Contains 24 case studies); Contents: 3M: Cultivating core competency -- A-1 lanes and the currency crisis of the East Asian tigers -- AMD vs. Intel: competitive challenges -- Boeing: redefining strategies to manage the competitive market -- Carrefour in Asia -- Dell: From a low-cost PC maker to an innovative company -- Ford motor company -- Jack Welch and Jeffrey Immelt: continuity and change in strategy, style and culture at GE -- The Home depot -- China's home improvement market: should home depot enter or will it have a late - mover (Dis)advantage? -- Huawei: Cisco's Chinese challenger -- ING DIRECT: Rebel in the banking industry -- JetBlue Airways: challenges ahead -- Lufthansa: going global, but how to manage complexity? -- Microsoft's diversification strategy -- Nestle: sustaining growth in mature markets -- An entrepreneur seeks the holy grail of retailing -- PSA Peugeot Criteon: Strategic alliances for competitive advantage? -- Sun microsystems -- Teleflex Canada: a culture of innovation -- Tyco international: a case of corporate malfeasance -- Vodafone: out of many, one -- Wal-Mart stores, Inc. (WMT) -- WD-40 company: The squeak, smell and dirt business (A) --
ER  -