The management of strategy: cases. /
R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
- 8th ed. (International student edition)
- London: South-Western, 2009.
- xx, 314 p.: ill,
(Contains 24 case studies)
Contents: 3M: Cultivating core competency -- A-1 lanes and the currency crisis of the East Asian tigers -- AMD vs. Intel: competitive challenges -- Boeing: redefining strategies to manage the competitive market -- Carrefour in Asia -- Dell: From a low-cost PC maker to an innovative company -- Ford motor company -- Jack Welch and Jeffrey Immelt: continuity and change in strategy, style and culture at GE -- The Home depot -- China's home improvement market: should home depot enter or will it have a late - mover (Dis)advantage? -- Huawei: Cisco's Chinese challenger -- ING DIRECT: Rebel in the banking industry -- JetBlue Airways: challenges ahead -- Lufthansa: going global, but how to manage complexity? -- Microsoft's diversification strategy -- Nestle: sustaining growth in mature markets -- An entrepreneur seeks the holy grail of retailing -- PSA Peugeot Criteon: Strategic alliances for competitive advantage? -- Sun microsystems -- Teleflex Canada: a culture of innovation -- Tyco international: a case of corporate malfeasance -- Vodafone: out of many, one -- Wal-Mart stores, Inc. (WMT) -- WD-40 company: The squeak, smell and dirt business (A) --
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Strategic planning.
Industrial management. Business planning. Marketing--Management.