Understanding global strategy. /
Susan Segal-Horn, David Faulkner
- Andover, UK: Cengage Learning, 2010.
- xviii, 7503 p.: ill.
Includes glossary, bibliographic references and index.
Contents: 1. The External world: The Nature of world trade -- Globalization, anti-globalization and regionalization -- Emerging economies -- The Information industries -- Small is valuable: BOPs and SMEs -- 2. The Contemporary organization of MNCs -- Traditional MNC structure frameworks -- How to organize MNCs: what matters now -- Strategic networks and the virtual corporation -- Co-operative strategies -- Global mergers and acquisitions -- 3. The Modern world: Cross-border culture: barriers and benefits -- Learning within MNCs -- Global strategy in services -- The Ethical MNC -- Reflections: final thoughts -- 4. Case studies --