David, Fred R.

Strategic management: concepts and cases, a competitive advantage approach. / Fred R. David, Forest R. David - 16th ed. (Global edition) - Boston: Pearson, 2017. - 680 p: ill,

Includes index.

Content: Strategic management essentials -- Outside-USA strategic planning -- Ethics, social responsibility and sustainability -- Types of strategies -- Vision and mission analysis -- The Internal audit -- The External audit -- Strategy generation and selection -- Strategy implementation Strategy Execution -- Strategy Monitoring --

9781292148496 1292148496


Strategic planning.-- Case studies.

HD30.28.D27