Strategic management: concepts and cases, a competitive advantage approach. /
Fred R. David, Forest R. David
- 16th ed. (Global edition)
- Boston: Pearson, 2017.
- 680 p: ill,
Includes index.
Content: Strategic management essentials -- Outside-USA strategic planning -- Ethics, social responsibility and sustainability -- Types of strategies -- Vision and mission analysis -- The Internal audit -- The External audit -- Strategy generation and selection -- Strategy implementation Strategy Execution -- Strategy Monitoring --