Understanding business. /
William G. Nickels, James M. McHugh, Susan M. McHugh
- 6th ed.
- Boston: McGraw hill, 2002.
- xxxvii, 707 p. + [various pagings] : ill.; 1 CD-ROM (4 3/4 in)
Includes index, glossary and references.
With 1 CD-ROM (inside back cover)
Contents: 1. Business trends: cultivating a business in diverse, global environments: Meeting the challenge of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- 2. Business ownership: starting a small business: Forms of business ownership -- Entrepreneurship and starting a small business -- 3. Business management: empowering employees to satisfy customers: Management, leadership and employee empowerment -- Managing the move toward customer-driven business organizations -- Operations management (production) -- 4. Management of human resources: motivating employees to produce quality goods and services: Motivating employees and building self-managed teams -- Human resource management: finding and keeping the best employees -- Dealing with employee - management issues and relationships -- 5. Marketing: developing and implementing customer-oriented marketing plans: Marketing: customer and stakeholder relationship marketing -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- 6. Decision making: managing information: Using technology to mange information -- Understanding financial information and accounting -- 7. Managing financial resources: Financial management -- Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? --
0072320540
Industrial management Business Business -- Vocational guidance