TY  - BOOK
AU  - Albaum,Gerald S.
AU  - Duerr,Edwin
AU  - Strandskov,Jesper
TI  - International marketing and export management.
SN  - 0273686348 (pbk.)
AV  - HF1416.I8 
U1  - 658.8/4 22
PY  - 2004///
CY  - Harlow, New York.
PB  - Financial Times/Prentice Hall
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and index; Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities
ER  -