Albaum, Gerald S. <br/><br/>
International marketing and export management. / 
Gerald Albaum, Edwin Duerr, Jesper Strandskov. 
 - 5th ed. 
 - Harlow:  New York. :  Financial Times/Prentice Hall,  2004. 
 - xi, 666 p.:  ill.;  32cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities. 
<br/><br/><label>ISBN: </label>0273686348 (pbk.) 
<br/><br/><label>LCCN: </label>2004053302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416.I8 
<br/><br/><label>Dewey Class. No.: </label>658.8/4