Managerial economics and strategy. /
James A. Brander, Jeffrey M. Perloff
- 2nd ed.. (Global edition)
- Harlow, England: Pearson, 2019.
- 702 p.: ill. ;
Includes bibliographical references and index.
Contents: Introduction -- supply and demand -- Empirical methods for demand analysis -- Consumer choice -- Production costs -- Firm organization and market structure -- Competitive Firms and markets -- Monopoly -- Pricing with market power -- Oligopoly and monopolistic competition -- Game theory and business strategy -- Strategies over time -- Managerial decision Making under Uncertainty -- Asymmetric information -- Government and business -- Global business --