TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Crafting and executing strategy: the quest for competitive advantage: concepts  and cases.
SN  - 9780073381244
AV  - HD30.28.T53 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  -  Strategic planning--Case studies
N1  - Includes index; Includes 31 case studies - the Case Collection; Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership --  2. Cases in crafting and executing strategy:
ER  -