Crafting and executing strategy: the quest for competitive advantage: concepts and cases. /
Arthur Thomson, A. J. Strickland, John E. Gamble
- 16th ed.
- New York: McGraw-Hill, 2008..
- 449 p.+ [various pagings]: ill.;
Includes index.
Includes 31 case studies - the Case Collection
Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executing strategy: