TY  - BOOK
AU  - Baxter,Leslie A.
AU  - Babbie,Earl R.
TI  - The basics of communication research.
SN  - 9780534507787
AV  - P91.B36  
PY  - 2003///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --
ER  -