TY  - BOOK
AU  - 
TI  - Strategic management.
SN  - 9780077645069
AV  - HD30.28.R66 
U1  - 658.4'012 dc23
PY  - 2015///
CY  - New York: 
PB  - MacGraw-Hill
KW  - Strategic planning
KW  -  United States.
KW  - Case studies.
KW  - Business planning
KW  -  Case studies.
KW  - Management
KW  -  United States
N1  - Includes index; Contents:1. Strategy analysis: What is strategy, and why is it important? -- Strategic leadership: managing the strategy process -- External analysis: Industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- 2. Strategy formulation: Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- 3. Strategy implementation: Organizational design: structure, culture, and control -- Corporate governance and business ethics -- 4. Minicases -- 5. Cases --
ER  -