Strategic management in action. /
Mary Coulter
- 5th ed.
- Boston: Prentice Hall, 2010.
- xx, 311 p. : ill.;
Includes index.
Contents: Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats: doing an external analysis -- Functional strategies -- Competitive strategies -- corporate strategies -- Special topics: international strategies and strategies for entrepreneurial ventures and not-for-profits --