TY  - BOOK
AU  - 
TI  - Mass communication: living in a media world.
SN  - 9781483331140
AV  - P90.H25 
PY  - 2014///
CY  - London
PB  - SAGE
KW  - Mass communcation
N1  - Includes index, references, glossary and appendix; Contents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media:  Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world --
ER  -