Advertising, media and society reader. / Courseware for Sociology - 2275B Edited by Doug Mann - Ontario: University of Western Ontario, 2013. - 280 p.: ill.;

Includes index

Ring binding

Contents: The foundations of consumer society -- Advertising strategies -- The semiotics of advertising -- Critics of advertising --The creative revolution -- Cola wars -- Materialism for and against -- Culture jamming -- Manufacturing content -- Shopping -- The Infantilized consumer --

M10615


Mass media
Social aspects

HM1206.A.24