Advertising, media and society reader. /
Courseware for Sociology - 2275B
Edited by Doug Mann
- Ontario: University of Western Ontario, 2013.
- 280 p.: ill.;
Includes index
Ring binding
Contents: The foundations of consumer society -- Advertising strategies -- The semiotics of advertising -- Critics of advertising --The creative revolution -- Cola wars -- Materialism for and against -- Culture jamming -- Manufacturing content -- Shopping -- The Infantilized consumer --