TY  - BOOK
AU  - 
ED  - 
TI  - Strategy.
AV  - HD30.28.S89 
PY  - 2013///
CY  - London, Ontario
PB  - Ivey Business School, 
KW  -  Business planning
KW  - Strategic planning
N1  - Contents:  Cola wars continue: coke and pepsi in 2010 -- The U.S. airline industry in 1995 -- WestJet in 2009: the fleet expansion decision -- Rogers chocolates Harleguin enterprises Ltd: the MIRA decision -- Lincoln electric CO. -- Netflix -- Newell company: the rubbermaid opportunity -- Zimmer holdings (A) : acquisition of centrepulse, Switzerland -- P&G japan: the SK-II globalization project -- Merck: Managing Vioxx (A) - Sabena Belgian world airlines strike -- Louis Vuitton moet hennessy: in search of synergies in the global luxury industry --
ER  -