Strategy. /
BUS 3300 - January 2013
Brian Hong ...[et al.].
- London, Ontario: Ivey Business School, 2013.
- [various pagings].: ill.;
- .
Contents: Cola wars continue: coke and pepsi in 2010 -- The U.S. airline industry in 1995 -- WestJet in 2009: the fleet expansion decision -- Rogers chocolates Harleguin enterprises Ltd: the MIRA decision -- Lincoln electric CO. -- Netflix -- Newell company: the rubbermaid opportunity -- Zimmer holdings (A) : acquisition of centrepulse, Switzerland -- P&G japan: the SK-II globalization project -- Merck: Managing Vioxx (A) - Sabena Belgian world airlines strike -- Louis Vuitton moet hennessy: in search of synergies in the global luxury industry --