TY - BOOK AU - Crawford,C.Merle AU - Di Benedetto,C.Anthony TI - New products management. SN - 9789814577106 AV - HF5415.153.C72 U1 - 658.5/75 22 PY - 2015/// CY - New York PB - McGraw-Hill KW - New products KW - Management N1 - Includes index; Content: ER -