TY  - BOOK
AU  - 
AU  - 
TI  - Marketing management strategies.
SN  - 9780538467445
AV  - HF5415.13.F38 
PY  - 2011///
CY  - Mason
PB  - South-Western, Cengage learning
KW  - Marketing
KW  - Marketing strategy
N1  - Contents: 1. Setting the stage for marketing strategy: Marketing in today's economy -- Strategic marketing planning -- Marketing ethics and social responsibility in strategic planning -- 2. Discovering market opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3. Developing marketing strategy: Customers, segmentation and target marketing -- Product strategy -- Pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- 4. Putting strategy into action: Marketing implementation and control -- Developing and maintaining long-term customer relationships --
ER  -