TY  - BOOK
AU  - 
AU  - 
TI  - Strategic management esentials.
SN  - 9781111525200
AV  - HD30.28.J76 
PY  - 2012///
CY  - New York: 
PB  - South-Western
KW  - Strategic planning
KW  -  United States.
KW  - Case studies.
KW  - Business planning
KW  -  Case studies.
KW  - Management
KW  -  United States
N1  - Contents:1. Introduction to strategic management: Developing the competitive strategic process -- Governing stakeholders and business ethics -- 2. The nature of competitive advantage: Identifying opportunities and threats through external analysis -- Building competitive advantages -- 3. Building and sustaining long-run competitive advantages: Positioning for competitive-level strategy -- Global strategy -- Long-run profitability through corporate-level strategy -- 4. Strategy implementation: Strategic change -- Implementing strategy through organizational design --
ER  -