TY  - BOOK
AU  - Grewal,Dhruv
AU  - 
TI  - Marketing.
SN  - 0077861027
AV  - HF5415.G67(4e) 
PY  - 2015///
CY  - New York
PB  - Mcgraw-Hill Education
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references (pages 439-465) and index; Contents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management --
UR  - http://www.loc.gov/catdir/enhancements/fy1506/2013957985-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1506/2013957985-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1511/2013957985-b.html
ER  -