TY  - BOOK
AU  - Phillips, Chris,
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development, and implementation.
SN  - 9781844807635
AV  - HF1416.D69 
U1  - 658.8/48 20
PY  - 2008///
CY  - London, New York
PB  - South-Western
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies
ER  -