Phillips, Chris, <br/><br/>
International marketing strategy: analysis, development, and implementation. / 
Isobel Doole, and Robin Lowe. 
 - 5th ed. 
 - London ;  New York:  South-Western,  2008. 
 - xxiv, 461 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies    
<br/><br/><label>ISBN: </label>9781844807635 0415089859 (pbk.) 
<br/><br/><label>LCCN: </label>94020949  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416.D69 
<br/><br/><label>Dewey Class. No.: </label>658.8/48